Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
4. Health limitations: Find customer segments with health problems or concerns.
Customer groups with health problems
General health and energy
|1||5411||1997||Upscale Draeger's in San Mateo features a full-service, 3-meals-a-day, white-tablecloth restaurant upstairs. Downstairs, it will be fronted by self-service coffee, smoothie, & juice bars, all with cafe-style seating.|
|2||5411||2003||40% of floor space in Wegmans is aimed at career couples, with prepared foods (including shrimp and goat cheese quesadillas, salmon primavera with champagne vinegar, and tandoori nan). Stores built after 1997 have an eat-in restaurant.|
|3||6035||2001||Banks, such as Washington Mutual, have begun to open branches with coffee shops in or near the facility. Starbucks has at least 18 locations that are part of bank branches or adjacent to banks and other coffee retailers have begun testing the concept. As many as 700 people walk into the average Starbucks daily. The average bank customer visits a branch just 2.9 times a month. The banks often lease unproductive space to the coffee chains; each gets added exposure and traffic.|
|4||6512||2003||In the 1990s, casual dining was the rage in mall makeovers.|
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