Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

4. Health limitations: Find customer segments with health problems or concerns.

Customer groups with health problems


No. SIC Year Note
1 5621 2001 The little-known but fast-growing retailer cultivates women of a certain age, avoirdupois and asset level with stylish private-label clothing that comes in just a few nonjudgmental sizes: zero, one and three.
2 5621 2003 Talbot's has dominated the market by offering plus and extending sizes, using liberal fit dimensions that "deflate" sizes making customers feel "skinnier."
3 5812 2005 Panera, a bakery/café chain, has begun developing a line of whole-grain breads in order to offer more choices and meet changing tastes. The new offerings include bagels and rolls and are being tested in a couple of shops. A large-scale roll-out is expected in the spring of 2005. The timing is perfect as the government recently announced that Americans should consume 3+ servings of whole-grains a day.

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