Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

1. Familiarity with company and brand, crossing all products.

Customer knows both company and brand

No. SIC Year Note
1 5331 1998 Should the hypermarkets want to compete with category killers, they must exploit their customer traffic. Unlike specialist retailers who must always remain focused, hypermarkets can vary space allocation according to season.

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