Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product.
|1||4841||2003||Comcast plans to improve its own cable modem service and offer premium Web content.|
|2||5411||1997||Stores with extensive knowledge of individual buying habits encourage customers to try competing brands.|
|3||5511||2002||Ford is signaling that it (the no. 2 auto maker) is making big strides in improving the quality of vehicles produced in North America. Explorer sport-utility vehicles has improved as much as 25% while quality scores on Ford compacts have shown "dramatic improvements." Both vehicles had a series of faults that sent Ford to last-place in the top seven-largest auto makers in 2000 and 2001.|
|4||6211||2004||E*Trade Financial Corp. launched its online ETF Center, which includes snapshot profiles of 158 ETFs, screening tools, and other information.|
|5||7319||1995||NBC is test-marketing 27-inch monitors in the nation's supermarkets to broadcast 15-second spots along with snippets from shows.|
<< Return to Use Steps