Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product.

Customer segment uses a similar product for home or leisure

Similar product from this company

No. SIC Year Note
1 5511 2002 Ford is signaling that it (the no. 2 auto maker) is making big strides in improving the quality of vehicles produced in North America. Explorer sport-utility vehicles has improved as much as 25% while quality scores on Ford compacts have shown "dramatic improvements." Both vehicles had a series of faults that sent Ford to last-place in the top seven-largest auto makers in 2000 and 2001.

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