Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products
A. Knowledge of company and company product
2. Familiarity with specific product.
Customer segment uses the product:
|1||5251||2004||To deal with information gaps that cause problems for customers, Home Depot is in the middle of a four-year software project to automate quotes, scheduling, and order tracking. Lowe's claims to be further along on a similar software system for installation order tracking. While Lowe's just started advertising installations, the unit is growing as fast as Home Depot's.|
|2||6211||1996||Schwab offers PC software, called the Equalizer, which allows investors to call up stock info, access reports, and make a trade order through a PC.|
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