Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product.

Customer segment does not know product because the product is:

New on the market

No. SIC Year Note
1 6211 2004 E*Trade Financial Corp. launched its online ETF Center, which includes snapshot profiles of 158 ETFs, screening tools, and other information.

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