Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product.

Customer segment does not know product because the product is:

New in the channel of distribution

No. SIC Year Note
1 7319 1995 NBC is test-marketing 27-inch monitors in the nation's supermarkets to broadcast 15-second spots along with snippets from shows.

<< Return to Use Steps