Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

2. Familiarity with specific product.

Customer segment does not know product because the product is:

Untried by the segment

No. a Year Note
1 5731 1999 At many of the new entertainment oriented malls, the focus at the stores owned by the large companies such as Sony and Microsoft isn’t so much to sell as to demonstrate products and to listen to customers.
2 5511 2002 On the sales side, prospective buyers can cruise inventory online, and see photos, calculate monthly payment and fill out loan applications. Dealers say the system cuts 15 minutes from the three hours customer typically spend at the dealership to buy a car.
3 5900 1995 Customers at Circuit City's CarMax stores browse through the offerings from easy-to-use computer kiosks that print a photo, price, & specs for any car selected. It also prints the row parking space, so shoppers don't get lost in huge inventory.

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