Brainstorming Ideas: A Final Customer Purchasing from an Intermediary of the Product
A Final customer buying from an Intermediary of the product. The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Most consumer products, and many industrial products, reach Final customers through Intermediaries.
Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products.
Knowledge of company and company product
Familiarity with company and brand, crossing all products
Familiarity with specific product
KNOWLEDGE OF PRODUCT TECHNOLOGY
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