Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer’s activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

3. Intellectual: Segment customers on the basis of their current knowledge and understanding of the company and its products

A. Knowledge of company and company product

3. Knowledge of product technology

Little- very limited exposure, may be new to the market

No. SIC Year Note
1 4813 2002 Wireless cell phone shops help buyers sort through the cacophony of options. Many customers ask about VoiceStream Wireless, the traditional low-cost provider. When the sales representatives pull out a map that shows the gaps in VoiceStream's coverage, particularly in the West. "Most people who come in here choose AT&T or Verizon. They want low prices, but they want good quality too. Prices have come down so much that now they can get both," he says.
2 5331 2002 Target Corp. now lets couples create an online bridal registry, which can then be accessed in Target stores by wedding guests.
3 5411 1987 Grocery Express nearly failed due to poor inventory and delivery. It restocked the shelves with 3000 items, added new items, expanded hours, and gave out reports on the day's produce before people ordered.

<< Return to Use Steps