Brainstorming Ideas: An Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an Intermediary or channel customer must take in connection with the product.

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

3.
Emotional: Segment customers according to the personal emotional needs of the segment

1. Needs for comfort and status

   1. Comfort through the five senses

   2. Status in the community

   3. STATUS THROUGH THE RECOGNITION OF CUSTOMER'S INDIVIDUAL NEEDS FOR PRODUCT

      1. Reliability Examples>>

      2. Convenience of:

         1. Delivery and installation Examples>>

         2. Maintenance and service Examples>>

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