Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Status through the recognition of customer's individual needs for product

No. SIC Year Note
1 5411 1989 Green Eggs of Huntsville, AL scaled down operations, no longer selling to Cargill by the truckload. The company moved to sell to smaller local markets which needed dependable service & timely delivery
2 6300 2005 Since insurance agencies value service above most other benefits, small regional carriers can survive without the scale and cost advantage that the national carriers have.
3 6300 2005 Progressive Insurance has a company website named, which allows its independent agents to conduct almost all of their business online. This includes getting quotes and submitting applications, processing payments, and making changes to
4 6300 2005 As agencies become much larger and increase their bargaining power, their product and service needs become more sophisticated. They seek carriers that are responsible and flexible, who minimize their paperwork and make fewer errors, and offer online proc

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