Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Status through the recognition of customer's individual needs for product:

No. SIC Year Note
1 6300 2005 Since insurance agencies value service above most other benefits, small regional carriers can survive without the scale and cost advantage that the national carriers have.

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