Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Status through the recognition of customer's individual needs for product
Convenience of:
Delivery and installation

No. SIC Year Note
1 5411 1989 Green Eggs of Huntsville, AL scaled down operations, no longer selling to Cargill by the truckload. The company moved to sell to smaller local markets which needed dependable service & timely delivery

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