Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust

Company Capability: Company capability that crosses all products

Function Leader: The company can be counted on to lead the industry in Functon innovation

No. SIC Year Note
1 8069 2002 At the Yokohama Stroke and Brain Center in Japan, radio frequency identification (RFID) is used to restrict access to dangerous places like elevators and stairwells, giving risky patients more independence from constant monitoring from attendants.

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