Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays cause customers to be inactive
|Starbucks employees used to have to dig into ice bins twice to scoop up enough ice for a Venti-size cold beverage. Engineers developed one-piece plastic "volumetric ice scoops," which ended up cutting 14 seconds off the average preparation time for blended beverages of about one minute. Efforts like this have helped Starbucks outlets increase their average yearly income by nearly $200,000, to roughly $940,000, since 1999.
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