Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
B. Needs to avoid sources of anxiety
Limitations set by time: Segment customers according to the causes of the limitations set by time
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product
Segments where delays are due to steps a customer must take
|1||7200||2002||Media Arts group is recovering thanks to new merchandising tactics and agreements with artist, Thomas Kinkade. Licensed art, which includes a variety of home décor items, is found in gift stores and Thomas Kinkade galleries. The company is changing the way licenses are granted, focusing on quality and fit with brand image. Retailers will sell coordinated sets to create a more cohesive mix.|
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