Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

No. SIC Year Note
1 6300 2005 Carriers create local presence to support their independent agents and still control costs with a "thin branch" operating model. In this operating model, two to four people working in a local market are supported by centralized services for rating, administrative support, transaction processing, underwriting analysis and information collection. This model reduces overhead and allows the local underwriters to work out of their home or car, while spending most of their time on site with agents.

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