Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time

Time limitations due to the pattern of use: Segment customers by the frequency or timing of purchase or use of the product

No. SIC Year Note
1 3572 2002 Radio frequency identification systems (RFID) allow "silent commerce" between the chips and receivers, popularizing them in a number of industries seeking more efficient item tracking methods.
2 6300 2005 It is difficult for a carrier to meet the needs for a large national broker in the same way as it does for an independent small agency. For large agencies, carriers offer dedicated service teams, on site representatives and guaranteed service levels. For mid-size agencies, the carriers provide local underwriting support and personal attention. Smaller agencies may draw on centralized call centers and high quality self-service technology tools. The carriers are thus providing different levels of service to the agencies depending on their size, profitability and growth.

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