Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

No. SIC Year Note
1 2000 1998 Some of the most successful manufacturers have established separate operating groups targeting the most appropriate channels and tailored their offering, from product design to sales and marketing execution. The process of tailoring your offering to best fit the needs of each channel requires rethinking what each channel is trying to accomplish, how well that fits with your goals, and how you can best serve them.
2 3679 2003 The Radio Frequency Identification system could drastically cut costs in the supply chain. The tags also help reduce theft because they automatically transmit information to a network. The chip gives companies an instant read on inventory, meaning retailers and suppliers can respond quickly to shifts in demand, avoid spoilage, and prevent over-and under stocking.
3 4813 2003 Boston Communications does almost nothing but service the prepaid market for wireless carriers. It had been landing large carriers like Verizon as customers. Boston can send a voice message to alert pay-as-you-go customers when their time is about to run out. Boston makes money by charging clients 2 cents a minute on each call. That's down from 3 cents 18 months ago. Boston ended 2002 with nearly 3 million subscribers.
4 6300 2005 The St. Paul Travelers offers workshops to help agents increase their productivity.
5 7374 2004 Alliance's utility service handles billing and processing services for utilities.

<<Return to Guarantee Steps