Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
B. Needs to avoid sources of anxiety
Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|Some of the most successful manufacturers have established separate operating groups targeting the most appropriate channels and tailored their offering, from product design to sales and marketing execution. The process of tailoring your offering to best fit the needs of each channel requires rethinking what each channel is trying to accomplish, how well that fits with your goals, and how you can best serve them.
|The Radio Frequency Identification system could drastically cut costs in the supply chain. The tags also help reduce theft because they automatically transmit information to a network. The chip gives companies an instant read on inventory, meaning retailers and suppliers can respond quickly to shifts in demand, avoid spoilage, and prevent over-and under stocking.
|Boston Communications does almost nothing but service the prepaid market for wireless carriers. It had been landing large carriers like Verizon as customers. Boston can send a voice message to alert pay-as-you-go customers when their time is about to run out. Boston makes money by charging clients 2 cents a minute on each call. That's down from 3 cents 18 months ago. Boston ended 2002 with nearly 3 million subscribers.
|The St. Paul Travelers offers workshops to help agents increase their productivity.
|Alliance's utility service handles billing and processing services for utilities.
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