Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approcahes to limit on spending:
Customer segments with preferences for price point alternatives to the present product
|1||5712||1987||Rent-A-Center promises free delivery and repair service within 24 hours. There are no credit checks and no obligation to keep renting. But for these extras, there is one heck of a hefty finance charge; easily twice credit card rates.|
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