Intermediary Purchasing from the Producer of the Product
Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.
B. Needs for comfort and status
3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers
|1||2000||2002||FreshDirect delivers to only five zip codes mostly in Manhattan and are adding new ones slowly. They seek densely populated areas because it keeps delivery costs low. FreshDirect also concentrates on a good relationship with its manufacturers. They plan to provide suppliers with invaluable market research based on direct contact with consumers and encourage suppliers to put their own brands on what are normally commodity items- beef, fish and vegetables.|
<<Return to Guarantee Steps