Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs for comfort and status

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers

Customer segments whose revenues could increase if the supplier introduced additional products for the segment to sell

No. SIC Year Note
1 2000 2002 FreshDirect delivers to only five zip codes mostly in Manhattan and are adding new ones slowly. They seek densely populated areas because it keeps delivery costs low. FreshDirect also concentrates on a good relationship with its manufacturers. They plan to provide suppliers with invaluable market research based on direct contact with consumers and encourage suppliers to put their own brands on what are normally commodity items- beef, fish and vegetables.

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