Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution:
Level of savings over the current product cost system

No. SIC Year Note
1 3669 2002 The 30-year standard for product identification has been bar codes. However, new RFID (radio-frequency identification) technology needs less manual interference while being able to hold more information. RFID devices have a computer chip which can store thousands of data characters, whereas a bar code can only hold between 12 and 15.

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