Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution
Savings on customer building block costs:
Purchases costs – Segment saves purchase costs

No. SIC Year Note
1 3571 2002 Neoware's main clients include retailers like Hollywood Entertainment, Wal-Mart Stores and Circuit City, and also call centers nation wide. The thin clients reduce software piracy since only the administrator has access to software from the server.

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