Intermediary Purchasing from the Producer of the Product

Guarantee Steps: The Guarantee steps include the activities required for the Intermediary customer to keep the product or service in working order for the Final user. These activities include both problem assessment and correction.

Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Ecomonic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solutoin
Savings on customer building block costs
Multiple costs – Segment saves multiple costs:
Inside the cost system of the product itself

No. SIC Year Note
1 2000 1998 Some of the most successful manufacturers have established separate operating groups targeting the most appropriate channels and tailored their offering, from product design to sales and marketing execution. The process of tailoring your offering to best fit the needs of each channel requires rethinking what each channel is trying to accomplish, how well that fits with your goals, and how you can best serve them.
2 3600 2004 With the SoftwareToGo machine there are no more shelves lined with bulky boxes. Each title is always in stock. The latest upgrades are sent to the machine over the internet. The machine is also less vulnerable to thieves.

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