Intermediary Customer Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
1. Physical: Segment customers by physical needs.
1B. Physical state of the location where the product is purchased or used.
Physical conditions where product is used
|Hershey's new Dessert Bar can withstand temperatures up to 140 degrees, and then it only turns fudgey.
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