Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
1. Physical: Segment customers by physical needs.
B. Physical state of the location where the product is purchased or used.
Dimensions available at locations where the segment stores or displays the product
|1||3844||1997||The Achilles Plus is a floor X-ray unit which occupies little space and features push-button operation.|
|2||5411||2004||7-Eleven is revamping its convenience stores to cater to new market segments and consumer needs. The company is opening smaller stores in malls, universities, airports, office buildings and hospitals. The stores are smaller and carry a wider selection of higher-margin impulse items and fresh food.|
|3||2024||1990||Dreyer's plans to ship small packages of ice cream (pints, quarts, 6-oz) to Japan to fit neatly into their tiny freezers.|
|4||2111||1992||RJR produced smaller packages of many of its products to cater to convenience outlets and drugstores.|
|5||2844||1986||Colgate-Palmolive eliminated the handle from its small plastic bottles of liquid Ajax sold in Europe. Market trials indicated that consumers would accept the change, and space-conscious storekeepers were ecstatic.|
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