Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
A. Needs for comfort and status
Status in the community
|1||2389||2002||Levi's has sold through Wal-Mart once before, but did poorly. It bought Britannia in 1986 and sold these jeans through Wal-Mart. The company was dissatisfied with its results and sold the brand to VF in 1997.|
|2||3500||2002||Palm's brand Tungsten will aim at the mobile executives with feature-packed wireless handhelds. A small army of consultants will teach businesses how to use Palms with their Oracle, IBM, SAP and Siebel software.|
|3||3711||2001||Porsche sold 55,000 cars in 2001. Some of its best selling cars are the $111,000 911 Turbo, which makes a 45% average gross margin, and the lower-end $51,600 Boxster S, which makes an average 23% gross margin.|
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