Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Status in the community

No. SIC Year Note
1 2389 2002 Levi's has sold through Wal-Mart once before, but did poorly. It bought Britannia in 1986 and sold these jeans through Wal-Mart. The company was dissatisfied with its results and sold the brand to VF in 1997.
2 3500 2002 Palm's brand Tungsten will aim at the mobile executives with feature-packed wireless handhelds. A small army of consultants will teach businesses how to use Palms with their Oracle, IBM, SAP and Siebel software.
3 3711 2001 Porsche sold 55,000 cars in 2001. Some of its best selling cars are the $111,000 911 Turbo, which makes a 45% average gross margin, and the lower-end $51,600 Boxster S, which makes an average 23% gross margin.

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