Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust
A piece of equipment or product – a specific product apart from the company or process
|1||3661||2001||Wireless Application Protocol, is a technology for putting the Internet on wireless devices. "The addition of WAP capability is almost meaningless in terms of dollars. It costs, literally, almost nothing to put it on the handset."|
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