Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Risks in relationship: The customer segment needs reassurance it can trust

A piece of equipment or product – a specific product apart from the company or process

No. SIC Year Note
1 3661 2001 Wireless Application Protocol, is a technology for putting the Internet on wireless devices. "The addition of WAP capability is almost meaningless in terms of dollars. It costs, literally, almost nothing to put it on the handset."

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