Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
Risks in relationship: The customer segment needs reassurance it can trust
A process or procedure: A specific process apart from the company or product
|Yesterday, Compaq, Microsoft, DEC, and others created the Advanced Computing Environment, an alliance to work together to establish a new industry standard based on RISC technology. They hope to persuade software makers to create programs for ACE.
|McDonald's has said it will test Wi-Fi in several hundred restaurants in three major markets by year's end, teaming up with wireless provider Wayport and using Intel to test the areas.
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