Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Risks in relationship: The customer segment needs reassurance it can trust

A process or procedure: A specific process apart from the company or product

No. SIC Year Note
1 3571 1991 Yesterday, Compaq, Microsoft, DEC, and others created the Advanced Computing Environment, an alliance to work together to establish a new industry standard based on RISC technology. They hope to persuade software makers to create programs for ACE.
2 4899 2003 McDonald's has said it will test Wi-Fi in several hundred restaurants in three major markets by year's end, teaming up with wireless provider Wayport and using Intel to test the areas.

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