Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Limitations set by time: Segment customers according to the causes of the limitations set by time

No. SIC Year Note
1 2086 2000 Wal-Mart is Cott's biggest customer. Cott offered its larger customers more regular telephone contact with more senior Cott executives.
2 2322 2000 Stone Apparel, a private-label underwear maker moved production to the Caribbean, then bought a client-server-based system that wires customers like Target to the factory so they can receive on Wednesday what they order over the weekend. With that system and efficient overseas production, sales grew 40% last year.
3 2389 2004 Latin American clothing manufacturers will soon face increased competition as U.S. legislation dismantled the tariff system. Koramsa is investing millions to speed up production and variety. The company can churn out 90 styles at a time in every imaginable color and finish and transport the goods to Miami in just two days. Orders can be adjusted later and the company hopes this flexibility will win over buyers who may lean towards cheaper Chinese products.
4 4833 1998 Networks also argue that they can still reach every corner of America, something cable companies still cannot duplicate. NBC says it reaches 59% of all adults under the age of 50 in a single week, 21% more than the top 10 cable networks combined.
5 5192 1995 In the mid-1990s, a major consolidation among supermarket chains gave these retailers extra muscle to dictate tougher terms to wholesalers. In 1995, Safeway announced it would purchase magazines only from large wholesalers that could handle entire regions. Other supermarket chains quickly followed suit.
6 5661 1996 Payless has an automated warehouse in Topeka with 17 acres under roof that can restock 1/2 of Payless' stores on as little as a day's notice. It can do a passing imitation of a popular dept store shoe style and have it in stock in just 120 days.
7 7812 2005 Digital cinemas would save Hollywood studios millions by lowering distribution costs. Theater owners would benefit from the high-quality movies and the ability to show live events on the screens. While conventional films have to be shipped, digital films can be sent via broadband cable or satellite. Movies would be delivered quickly to all areas, undercutting one of the motivations for movie piracy. Digital Cinema Initiatives has laid out the final tech standards which will ensure industry compatibility.

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