Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product

Segments where delays are due to steps a customer must take

No. SIC Year Note
1 3944 1996 To ensure there were plenty of games to play on their new product, PlayStation's creators aligned themselves with independent videogame producers such as Electronic Arts, Psygnosis, Namco and Acclaim Entertainment.

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