Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used:
|1||5192||1995||In the mid-1990s, a major consolidation among supermarket chains gave these retailers extra muscle to dictate tougher terms to wholesalers. In 1995, Safeway announced it would purchase magazines only from large wholesalers that could handle entire regions. Other supermarket chains quickly followed suit.|
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