Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Breadth of locations where product is purchased or used:

No. SIC Year Note
1 2086 2002 One of Cott's strategies is to follow Wal-Mart. Accordingly, the company is entering the Mexican market.
2 4833 1991 CNN is now offering a global ad package, rather than separate ads for different locations. Companies could buy an ad to broadcast throughout the world.
3 6361 2000 PMI Group is a private mortgage insurer. PMI will try to establish a foreign market for home loans or bring these foreign loans to U.S. investors. Private mortgage insurance plays a key part in the liquidity the U.S. residential mortgage market. PMI has a head start in its venture, as it already is a significant player in the Australian market.

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