Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Distance from company or product

No. SIC Year Note
1 2086 2002 One of Cott's strategies is to follow Wal-Mart. Accordingly, the company is entering the Mexican market.

<<Return to Obtain Steps