Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time

Time limitations due to the patterns of use: Segment customers by the frequency or timing of purchase or use of the product

No. SIC Year Note
1 4812 2001 Nokia produces two dozen new phones each year, a regimen rivals cannot match. But Nokia can't rest. Boutique manufacturers in Europe and America now envision disposable mobile phones with an hour of talk time to be sold for $10 in vending machines.

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