Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Spending power of current or potential segments
|Palm is introducing the low-end M100 entry level model designed to appeal to the mass market and to a younger audience.
|Hyundai's full-size sedan, XG 300, costs $10,000 more than the company's previous high-end entry, the Sonata, is as big as Toyota Motor Corp.'s Avalon and larger than Nissan Motor Corp.'s Maxima, yet sells for thousands less.
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