Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Spending power of current or potential segments

No. SIC Year Note
1 3571 2000 Palm is introducing the low-end M100 entry level model designed to appeal to the mass market and to a younger audience.
2 3711 2001 Hyundai's full-size sedan, XG 300, costs $10,000 more than the company's previous high-end entry, the Sonata, is as big as Toyota Motor Corp.'s Avalon and larger than Nissan Motor Corp.'s Maxima, yet sells for thousands less.

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