Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|1||2000||1993||Introducing private labels has risk of luring consumers away from established brands and brand loyalty. Campbell is de-emphasizing its private-label pickles to focus on Vlasic.|
<<Return to Obtain Steps