Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending: Customer segments with preferences for price point alternatives to the present product: Lower price point:
With less Reliability

No. SIC Year Note
1 2000 1993 Introducing private labels has risk of luring consumers away from established brands and brand loyalty. Campbell is de-emphasizing its private-label pickles to focus on Vlasic.

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