Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|1||3711||2000||BMW's troubled Rover car business is being sold to Alchemy Partners and Land Rover to Ford. Now to recoup the $4.4 billion poured into Rover since 1994, they will be launching a sporty new mini in 2001, and a new Rolls-Royce in 2003.|
|2||3714||1988||With an increase in Detroit Diesel's share by Penske Corp., Penske will produce smaller engines, giving Penske the broadest line of engines in the business, ranging from 5 to 2,000 horsepower.|
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