Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending: Customer segments with preferences for price point alternatives to the present product:
Both higher and lower price points

No. SIC Year Note
1 3711 2000 BMW's troubled Rover car business is being sold to Alchemy Partners and Land Rover to Ford. Now to recoup the $4.4 billion poured into Rover since 1994, they will be launching a sporty new mini in 2001, and a new Rolls-Royce in 2003.
2 3714 1988 With an increase in Detroit Diesel's share by Penske Corp., Penske will produce smaller engines, giving Penske the broadest line of engines in the business, ranging from 5 to 2,000 horsepower.

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