Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers: Customer segments whose revenues could increase if the supplier:
Offered the segment access to new customer relationships controlled by the supplier
|1||4812||2001||In addition to revenue from cellphone sales, RadioShack gets about 5% of what subscribers pay for Sprint's monthly rate plans.|
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