Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Potential improvement in income of current customers: Customer segments whose costs could decrease if the supplier:
Created an organizaton of segment member to save costs
|Carpet Max, who franchises over 600 retail carpet facilities across the United States, offers its members a centralized EDI interface with major suppliers, a tailored human resources program, a nationwide promotional service.
|Orbitz's fees for airlines are sharply lower in part because it directly connects to the airline's booking system, cutting out middlemen fees.
|Comcast Corp. is forming its own nationwide fiber network so it won't have to rely entirely on satellites to beam TV signals among its local cable systems. Universities are taking lines at discount prices to form their own data sharing networks.
|The buying power of the hypermarkets was lost when supermarkets and discounters' formed big buying groups, and opened more stores than the hypermarket chains.
|Furniture.com Inc., one of the better known flameouts of the Internet era, is giving sofa, rug and lamp sales on the Web another go. However, the company plans to announce it will reintroduce its Web site as a storefront handling online sales.
|Verticalnet sets up links between buyers and sellers within industries. The firm has built sites for 55 industries, and has recently received a $100 million investment by Microsoft.
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