Intermediary Purchasing from the Producer of the Product

Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Potential improvement in income of current customers: Customer segments whose costs could decrease if the supplier:
Offered the segment use of the operational infrastructure controlled by the supplier

No. SIC Year Note
1 5141 2001 Fleming Cos, the grocery distributor, faced difficult times as discount chains and club stores gobbled up business from independent grocers, its main customer base. The company's own chain of supermarkets was also affected. Fleming supplies 3,000 supermar
2 5712 2002's new strategy shows a trend of online retailers partnering with old retailers once the online companies reach financial problems.
3 5712 2002, an old failure during the dot-com bubble, has announced plans to reintroduce its site as an online storefront for well-established furniture stores. Levitz Furniture and Seaman Furniture have both signed up.

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