Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
|1||3571||1994||Computer manufacturers began selling to the largest dealers direct, thus further taking away sales from distributors.|
<<Return to Obtain Steps