Intermediary Purchasing from the Producer of the Product
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Savings of potential product vs. current solution: Savings on customer building block costs:
Multiple costs – Segment saves multiple costs
|1||4011||2002||Intercontinental railroads turned the U.S. Into a unified market from coast to coast in the 1870s. The 1881 arrival of refrigerated rail cars helped create a national meatpacking industry. As demand surged, mothballed railroads came back into service, and more were built.|
|2||5461||1989||Quality is controlled through computerization which tracks things like the number of cookies and muffins baked each hour and projects how much should be baked during the next hour. Using this system, franchise sales surged 17%.|
|3||6211||2000||If investors buy or sell an exchange traded fund, they have to go through a broker rather than directly to the fund itself. That means the exchange traded funds don't have the cost of dealing with small investors so they should have lower expenses.|
|4||7812||1999||Networks typically license prime-time shows for less than their production cost, a deal producers accept in hopes of the show's running enough seasons to accumulate 100 episodes, after which it can be sold in syndication.|
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