Intermediary Purchasing from the Producer of the Product
Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the produt is purchased or used
Physical conditions where the product is used
|Miller Brewing Co. is going to sell three of its best-selling beers – Miller Lite, Miller Genuine Draft, and Icehouse – in 16-ounce and 20-ounce plastic bottles as well as in the traditional glass bottles and aluminum cans. The nation's second-biggest brewer has been testing reaction to beer in plastic bottles over the past 18 months in more than a dozen markets and arenas. Miller would be the first U.S. brewer to use plastic bottles on such a large scale.
<<Return to Return Steps