Brainstorming Ideas: An Intermediary Customer Purchasing from the Producer of the Product
Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product
Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.
Needs for comfort and status
STATUS THROUGH THE RECOGNITION OF CUSTOMER'S INDIVIDUAL NEEDS FOR PRODUCT
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