Intermediary Purchasing from the Producer of the Product

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

Risks in relationship: The customer segment needs reassurance it can trust

No. SIC Year Note
1 2015 1997 In a country culturally predisposed to fresh poultry, Bachoco's ability to deliver product safely and consistently to just about every neighborhood is a key competitive advantage.
2 2300 2004 In 2004, Polo RL launched a pilot program in cooperation with Macy's to tighten inventory of Polo goods. This led to fewer markdowns. The two firms also worked to improve the shopping experience for customers. The result has been total sales increases and increased full-price selling. Polo plans to expand the program into half the department stores that sell its clothes.
3 3711 1990 Volkswagen is starting an offer to buyers of the Volkswagen Passat, where they get a full refund for a return within 3 months or 3,000 miles, no questions asked.
4 5712 2005 The new remodeling efforts by hotels, mainly the installation of flat-panel TVs, have allowed hotel-room-furniture resellers to profit. Old-style TVs at Universal Hotel Liquidators are priced at $39, and armoires and minibars are being rapidly purchased by college students and down-market hotels.
5 6211 1977 Salomon Brothers and Bank of America Corp. developed the first private mortgage-backed securities – bonds that pooled thousands of mortgages and pass homeowners' payments through to investors – in 1977. A financial engineer at Salomon hired PhDs who developed the collateralized mortgage obligation, which turns pools of 30-year mortgages into collections of 2-, 5-, and 10-year bonds.

<<Return to Return Steps