Intermediary Purchasing from the Producer of the Product
Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.
B. Needs to avoid sources of anxiety
1. Risks in relationship: The customer segment needs reassurance it can trust
A piece of equipment or product – a specific product apart from the company or process
|Volkswagen is starting an offer to buyers of the Volkswagen Passat, where they get a full refund for a return within 3 months or 3,000 miles, no questions asked.
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