Intermediary Purchasing from the Producer of the Product

Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

1. Risks in relationship: The customer segment needs reassurance it can trust
Company Capability: Company capability that crosses all products

Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations

No. SIC Year Note
1 2015 1997 In a country culturally predisposed to fresh poultry, Bachoco's ability to deliver product safely and consistently to just about every neighborhood is a key competitive advantage.

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